Grey Nation

Three out of five new cars driving around in the Netherlands are Grey Hatchbacks. The magazine Automotive published annual numbers. Especially the elderly seem to like this color: 53% of the people over 65 chose a grey model…

The article doesn’t clarify this preference. An important reason for choosing a grey car is the assumption that there is a better change of selling it: a bigger target group of potential buyers is available. Often it is not so much the personal affection of the buyer that dictates the choice but  economic reasoning.

Similar logic  seems to work in architecture too. Home owners might be attracted to alternative typologies but decide for the common, the prosaic, for the generic. After ‘Bin Laden’ real estate brokers, hired by housing corporations and developers, stretched the importance of the  Mundane.  Only a decade earlier Optimism broke this chain; people actually purchased the object of their desire; there would always be another fool that would be interested in the your 4 meter wide 40 meter long apartment…

An interesting development is that white cars in The Netherlands now become popular. There were hardly any; white cars were banned from Lease ‘fleets’, employees were not allowed to buy them because they were considered impossible to sell. But now the market for second hand cars has become international new target groups can be reached. And it turns out that people around the Mediterranean actually love white cars…

One Response to “Grey Nation”

  1. panycirco Says:

    I really like this kind of post… I been checking your blog for a while, hope you keep writing!

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