BBQ Direct: put a match to the wrapping of the coal and it effortlessly ignites a perfect fire!
The powerful logic of this innovation is comparable to the edible trays for French Fries that were introduced in the Netherlands about a decade ago. In order to reduce trash in the streets the ‘traditional’ plastic dishes were replaced with cups made out of potato: now you could actually eat the plate! (The ecological experiment did not become a big success. Paradoxically, you didn’t need the fries anymore…)